Purple Cow

How’s that for a title of a first post on my new blog?  For some time I’ve been wanting to get back into blogging and finishing Seth Godin’s book of the same title pushed me over the edge.  Godin begins Purple Cow with a metaphor that drives the whole book.  

When my family and I were driving through France a few years ago, we were enchanted by the hundreds of storybook cows grazing on picturesque pastures right next to the highway.  For dozens of kilometers, we all gazed out the window, marveling about how beautiful everything was. 

Then, within twenty minutes, we started ignoring the cows.  The new cows were just liket he old cows, and what once was amazing was now common.  Worse than common.  It was boring.

Cows, after you’ve seen them for a while, are boring.  They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring.

A Purple Cow, though.  Not that would be interesting. (For a while.) – Godin, p. 2.

Great word picture, isn’t it? Imagine wandering past a field of cows when there, in the middle of the field, was a purple cow.  I would stop and look at it.  Wouldn’t you?  For Godin, this is a call to be remarkable.  So often we find something that works pretty well and stop looking for the chance to be remarkable.  

So what does this mean for the church?  That is what this blog is all about – seeking to be great and remarkable in the kingdom of God.  Most people in the U.S. have written off the Church as irrelevant.  The good news has ceased to be good news  in part, at least, because God’s people have stopped being remarkable.  Leading the church to greatness in the coming years will require us to become radical – holding to a radical orthodoxy with a radical methodology.  It will require us to rethink everything so that we reflect just how remarkable our God is.  Will you join me on this journey of searching for a purple cow for the church today?

Interact: With each post I want to pose a question with which to interact.  Today’s question: What ideas do you have that could make the church stand out like a purple cow?

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