Purple Cow Takeaways – Part 1

I continue to wrestle through the content of Purple Cow and its meaning for the church.  Frequently, Godin ends a section with takeaway points.  Following are a few of the major ones that struck me followed by some brief thoughts (if I have any).

Instead of trying to use your technology and expertise to make a better product for your users’ stand behavior, experiment with inviting the users to change their behavior to make the product work dramatically better (Godin, p.26).

Pastor Dan is attempting to do that with his Beyond Sunday series. Instead of complaining that people are checking their cell phones during the service, he has encouraged their use by texting him questions as they think of them that he can respond to throughout the week.  That is changing the rules of the game.

Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to sneeze. Figure out how to develop/advertise/reward either group. Ignore the rest. Your ads (and your products!) shouldn’t cater to the masses. Your ads (and products) should cater to the customers you’d choose if you could choose your customers (p. 41).

This is a crazy concept in a church. What does it look like to differentiate our customers and target our ministries and advertising toward the group that is most likely to be contagious with those around them?

What tactics does your firm use that involve following the leader? What if you abandoned them and did something very different instead? If you acknowledge that you’ll never catch up by being the same, make a list of ways you can catch up by being different (p. 52).

This is a fascinating idea. There are some great churches out there doing some great things. The key to my church becoming remarkable may involving learning from them, but maybe not copying them. What could we do that would differentiate us from other churches in the area?

Are you making very good stuff? How fast can you stop (p. 67)?

These questions follow on the heels of Godin’s contention that the opposite of “remarkable” is “very good.”  This is similar to Jim Collins’ contention that the opposite of “great” is “good.”  Being good or even very good is not enough. I want to be remarkable. I want our church to be great.

Those are just some of the takeaways from the first half of the book, but we should stop there for today or we’ll all be on overload.  

Interact: Which of those takeaways strikes you as most applicable to the ministry of the church? How so?

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One Response

  1. […] Cow Takeaways – Part 2 In Part 1, we noted a few major takeaways from the first half of Godin’s book, Purple Cow. […]

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