Apple – The Purple Cow Company

While there were many aspects of Purple Cow that challenged me, I am left here with two major concepts… Remarkable rarely comes through better advertising. It comes with making a product that stands out. While a purple cow would be quite the site, after a while, even a purple cow wouldn’t seem that remarkable anymore. [...]

A Modern Day Parable

This video is sharp – cutting right to the heart of the way that many churches operate.  From the bumper stickers to the “greeters” who are otherwise engaged in conversation, it’s no wonder that when a church does manage to get a visitor to come, they don’t stay!  Thanks Deb for sharing. Interact: What part [...]