Branding the Church, Part 3: Toward a Brand Development Process

This is the third post (post 1, post 2) in a series on branding in the church. I am at a church that is currently articulating the process we intend to take to formulate our brand and I am grateful and excited as we have some members who are gifted in this area and are [...]

Branding the Church, Part 2: A Logo Development Case Study

My interest in church branding comes less from an intentional pursuit of the subject matter and more because God continues to place me in situation where I get to help a church think through its brand and how to visually depict that brand. In the first post, I outlined two key principles involved with branding. [...]

Branding the Church, Part 1: Two Key Principles

This coming week, I will be speaking at the Communicating Church conference on the campus of Carson-Newman College in Tennessee on church branding and identity formation. Now, words such as branding and marketing often make church people squirm because it’s too corporate. After all, Jesus never used the latest marketing fads, such as Twitter, did [...]