Eager Anticipation… Misplaced.

The highly anticipated iPhone 4 hit the shelves one week ago today. Apple announced sales of 1.7 million phones in the first 3 days alone and will likely announce surpassing the 3 million mark in the next week or so. And this is with the phone only being available in 3 countries. Wait till it [...]

Apple – The Purple Cow Company

While there were many aspects of Purple Cow that challenged me, I am left here with two major concepts… Remarkable rarely comes through better advertising. It comes with making a product that stands out. While a purple cow would be quite the site, after a while, even a purple cow wouldn’t seem that remarkable anymore. [...]

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